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Which startups should you sidestep? (This is how I decide)

There’s something I’ve been doing.

I finally noticed it.

And it’s changed the way I think about angel investing.

It saves me a ton of cycles.

And a lot of a founder’s cycles, too.

Since I use Superhuman for email:

I can set a reminder on any email I send.

No response within ‘X’ days and …. BOOM … it comes back to my Inbox.

Makes it really easy to stay on a founder’s radar.

But when I think twice about setting that reminder…

… it’s a clear signal that I’m probably not excited enough to get to “Yes”.

And that I should let this one go.

Will I miss some great opportunities because of this?

Absolutely.

And I’m OK with that.

What happens when I DO set that reminder?

I’m not asking the founder:

“Hey, when are you closing?”

Instead:

I reach back out to see where I can help out.

Here are some recent examples…

  • Sent a founder a job posting from a related company because it had some interesting datapoints
  • Gave some feedback about some content marketing projects a founder was noodling on
  • Asked a founder to send their launch plan so I could review it

I hope 👆get you thinking about how you can help founders you’re excited about!

And yes, I hope this helps you earn the opportunity to invest in those founders, too.

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