I’ve grown our audience across our LinkedIn accounts to 30,000+ subscribers and followers over the last couple of years.
And in the process, I’ve come up with an idea that I think would be 🔥for a founder who is willing to give up a sliver of equity in exchange for getting a big boost in reach for their company on the platform.
If you’re that founder … it would go something like this:
- Go through your LinkedIn followers and connections, sort from highest to lowest follower and/or connection count. Find 10, 20, 30 (or more) on that list who you’re pretty sure would be inclined to do you a small favor that would only take about 5 minutes. Especially if you gave them a little bit of an incentive.
- That incentive? Offer them a sliver of equity (by small, I mean like … a basis point or less) in exchange for putting a new “job” on their profile – ‘Advisor’ – for your company.
- Make the equity vesting contingent on them making that LinkedIn update and (this is critical) clicking whatever they need to click to make sure that “new job” gets announced to their network.
Why would this work?
Well, I’ve seen time and time again that those “new job” posts tend to get a ton of engagement in terms of reactions and comments. And it makes sense. After all, LinkedIn’s bread and butter is jobs and job search!
So if you’re a founder fundraising now, or soon, consider enlisting your supporters to give the algo what it wants. And for folks who already have equity in your business, nudge them to see if they’ll put it on their profile as well (along with clicking the right buttons to make sure it generates a LinkedIn post).
You could even coordinate this to make your company seem like it’s everywhere, on everyone’s feeds, all at once.
Or you could coordinate this so that there would be a steady drumbeat about your company over a week or two.
