A magic word (that works on VCs and founders)

This works.

One magic word.

Which I don’t use lightly.

And only when I really mean it.

The word?

I unequivocally recommend Franny Founder. She’s fantastic and I’m confident she’ll build a great company.


I unequivocally recommend Vanessa Venturehopeful. She’ll be a great associate.


Your portfolio company ABC should talk to Danny Developer. I unequivocally recommend them based on our prior work together.


Unequivocally, I can say that you will get a higher response rate from VCs on your recommendations if you use this word.

In fact, I’ve seen VCs I’ve not been in contact with for years respond promptly when I use this word.

So now that you know this magic word:

Treat it like Harry Potter would — not Malfoy.

i.e.

Make sure you only use it for good.

And only when you can use it:

Unequivocally.

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